Case Study: The Bloom Report

"The Bloom Report", the toy industry's most prolific provider of industry news and information uses over 300 different and diverse sources for searching, gathering, filtering, editing, and finally publishing what is relevant to its subscribers.

Philip Bloom, Publisher of "the Bloom Report" had been searching for a more pro- active way to accumulate relevant news stories when he became aware of TriggerNews, from News Technologies (http://www.triggernews.com).

TriggerNews fast became "the Bloom Report's" premier source for news and information about the toy industry. After downloading the simple to use software, "the Bloom Report" staff set up "Triggers" (key words/phrases) to cover all that is necessary for getting toy industry news. Instantly, and as it is released to the many news services monitored by TriggerNews, relevant news articles began flowing into "the Bloom Report's" computers. A final filtering by tBR staff, and then creating meaningful headlines to insure tBR readers get enough information to decide if they want to click on the headline link for the complete story insures readers are only presented with the news they want!

Philip Bloom stated "as good as tBR is at news gathering, we could never cover the range of sources used by the TriggerNews service. Their instantaneous transmission to us of news, as it breaks, assures us that we are fulfilling our mission of being able to give our nearly 8,000 readers in the toy industry news that they expect to find (and even some they don't expect) on the tBR website (www.theBloomReport.com)."

In addition to servicing news gathering organizations such as "the Bloom Report", Bloom feels that the low cost of the TriggerNews service lends itself to individual toy industry companies, as well as for personal use. The flexibility of the "triggers" insures that no matter how you use TriggerNews (for business or personal needs), you get what you want...instantly.

Submitted by Philip Bloom, President, the Bloom Report
September 21, 2003