Portland, Oregon, April 15, 2008 -- News Technologies, LLC announced a new product today called TriggerWidget^™, adding to its “Trigger” brand family of products.

Through a rich set of newly-developed Application Program Interfaces (APIs) that can allow seamless connections to almost any kind of data source, the new web page-hosted widget can display content that is distinctive to each individual user and is entirely controlled by their personal selections of Categories and/or entries of Triggers (key words or phrases). What one user sees in the TriggerWidget will be different from other users, because their Categories and Triggers will typically be different from one another.

TriggerWidgets are also interfaced into the Publisher that is supplied with every TriggerNews Private Label system and are managed by it in the same manner as installed Client Applications or Web Clients, making them yet another supported form of user interaction model. Everything is synchronized, so changes made in the widget are reflected in the client applications or vice-versa.

TriggerWidgets can be sized and formatted in any way the customer chooses and any type of “triggered” rich media content can be displayed within them. Most important to customers, TriggerWidgets can generate revenues from paying “themed” sponsors (sponsors who sell products that are oriented around the type of content displayed in the widget) or through ads displayed alongside their associated content.

“TriggerWidgets (and their coupled APIs) will open up whole new creative ways for our customers to take full advantage of even more revenue-generating methods within the TriggerNews Private Label system,” said Steve Burrows, President of News Technologies. “As one example, we envision our customers interfacing TriggerWidgets into their proprietary classified ad data bases, so users can have items they are looking for displayed (even with images) when matched to their personal Triggers.”

About News Technologies, LLC

Founded in 2002, News Technologies, LLC specializes in providing instant real-time business and world news desktop alerts through Triggernews.com, its own subscription news service, or through the licensing of its privately branded content alerting software platform called TriggerNews Private Label. The company is privately held and headquartered in Portland, Oregon. TriggerNews^®, TriggerEngine^®, Instant News For Instant Decisions^®, and InfoButton^® are registered trademarks of News Technologies, LLC.

For more information, visit our web site at www.triggernews.com or send inquiries to info@triggernews.com.