News Technologies LLC Introduces
TriggerNews PL Multi-Brand Desktop Alerting System

New System Allows the Creation of sub-Publishers,
Each with Their Own Dedicated Alerting and Statistical Monitoring Capabilities

Portland, Oregon, August 17, 2004 — News Technologies LLC announced today the release of a powerful new desktop alerting system called TriggerNews PL (Private Label) Multi-Brand. This new system greatly extends the power, convenience and functionality of its regular, single-brand TriggerNews PL product, by facilitating the hierarchical publishing and centralized systems management of all System Brands (sub-Publishers) and their respective client applications.

It establishes one Master Publisher which creates, controls and administers all individual System Brands throughout the single system.

Each separate System Brand can publish content to their own dedicated set of client applications installed by their user base. Content published by each System Brand (manually or automatically; the latter though the use of programmed scanners pointing to one or more news sources), will not go to any other System Brand’s registered users.

Each separate System Brand has access to their own statistical data to monitor the number of alerts viewed, alerts clicked through, client installs, uninstalls, connection/setting metrics, etc. Each may also create and manage their own categories of interest, plus other functions specific to their respective client applications.

The Master Publisher administers all system management operations and content feeds. The Master Publisher may additionally send alerts to registered end users of single, groupings of, or all System Brands defined within the system. Statistical monitoring of some or all System Brands is similarly accommodated. As with the separate System Brand paradigm, Master Publisher alerts can be broadcast both manually and automatically. The Master Publisher also creates and maintains style guide formatting, thereby enforcing corporate look and feel consistency for all enterprise-wide System Brands.

Utilizing News Technologies’ patented TriggerEngine^® technology, content is distributed only when matches are made to individual end user’s Category selections or Trigger word/phrase entries (unless a global broadcast alert is sent to all users regardless of their selections).

"This product is ideal for companies who own or operate numerous publications, radio and/or TV stations. It’s also a great fit for multi-tier corporations wanting their subsidiaries or divisions publishing relevant content to their individual customer bases", said Steve Burrows, President of News Technologies: "TNPL Multi-Brand should significantly minimize support costs through its centrally-administered architecture and with its multiple advertising abilities, it could generate positive cash flow revenues".

About News Technologies LLC

Founded in 2002, News Technologies LLC specializes in providing instant real-time business and world news desktop alerts through Triggernews.com, its own subscription news service or through its privately branded and licensed news alerting software platform called TriggerNews PL. The company is privately held and headquartered in Portland, Oregon. TriggerNews^®, TriggerEngine^®, Instant News For Instant Decisions^® and InfoButton^®; are trademarks or servicemarks of News Technologies LLC.

For more information on TriggerNews, please visit our web site at www.triggernews.com or send inquiries to info@triggernews.com.