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The TriggerNews Private Label system is comprised of two main components; a Publisher for system administration, alert distribution and statistical analysis; and an unlimited number of branded Client Applications. A partial list of features found in both follows.

Client Application

  • The full TriggerNews Private Label Client Application is small and efficient (only around 500 Kbytes) and runs as a background process on Windows-based machines. It is ideal for fast downloads on all types of Internet connections including dialup.

  • Powerful and flexible user control facilitates intuitive user-specified settings such as individualized alert filtering, configurable alert delivery modes with associated window location and animations, various control over sounds, window visibility, startup, etc.

  • Graphic skinning is supported, allowing you to overlay branded images onto any client-related windows. These can be ad sponsor or partner skins to generate revenues or just something visually unique to capture the end users attention.

  • Categories of Interest allow users to select categories (defined in the Publisher) to restrict or broaden the type of alerts they will receive based on their interest levels.

  • Personalized Triggers allow users to type in individualized keywords or phrases which will trigger alerts on content that matters to them. Users can enter up to twenty (20) triggers. Boolean logic operators are also supported within triggers.

  • Alert content can include rich media such as linked text, static images, web cam snapshots, stereo audio, instant-start video, HTML or Flash code, thereby expanding the power and visual impact of the information users receive.

  • Predefined Trigger Lists (defined in the Publisher by you) allow users to augment their own personal triggers with additional lists of specialized keywords identified by group names.

  • Trigger matches to words/phrases are highlighted in yellow within the alert popup, thereby providing instant visual recognition of what caused the alert to be delivered.

  • Any number of previous alerts may be viewed (that number is specified by you in the Publisher). Yet-to-be-viewed alerts appear as bolded headlines and turn to normal (non-bolded) text once they have been viewed.

  • On-line, context-specific Help is available throughout the Client Application.


  • TriggerEngine® matching technology (patented) supports both headline and/or body content matching against user-selected categories and/or user-defined triggers.

  • Multi-Brand and Single Brand versions of TriggerNews Private Label are available. Multi-Brand facilitates hierarchical publishing and centralized control over all defined Brands within the system. This allows you to co-brand or promote content and/or features to any combination of dedicated Brands and their respective Client applications.

  • Advertisement provisions include ad space in alert popups, creation of ads in Tab/Button windows, ad panels and the affixing of sponsor skins to any open window. Ad code and hitbox wrappers are easily integrated for ad insertion and tracking.

  • Multiple Tab/Button windows (mini-websites within an open Client Application window) can be created and displayed. Windows can be skinned and thereby sold to sponsors as advertising.

  • Multiple Mini-Windows (small, persistently open and free-floating desktop windows) can be created to display at any size and contain almost any kind of data or graphics imaginable.

  • Alert creation is supported via manual entry by human editors or automatic creation and distribution via any number of customized content scanners pointing to your direct-feed news sources. The latter provides unattended operation.

  • Dynamic preview during manual alert creation renders immediate feedback as to how the alert will appear on the users desktop. The Dynamic Preview Window reflects selected alert header images, alert banner images, headline text, etc., as well as included images or multi-media (streaming video or audio); all built on-the-fly while constructing a manual alert.

  • Alert distribution allows alerts to be sent in a variety of ways including global alerts (to all users), trigger-based only alerts, category-based only alerts, or the union between triggers and categories.

  • Compelling statistical metrics include alert history and graphing, alert view and click statistics, Interests and Trigger statistics, installs, un-installs, etc. Any report is directly exported in Excel format for more sophisticated graphing or trending analysis.