Benefits

A customized version of TriggerNews^® Private Label built for your company should provide the following major benefits:

• Ad revenues. A number of different advertising models can be utilized within the TriggerNews^® Private Label system to generate positive cash flow revenues.
   
• Increase in web traffic. Companies should see an increase in web traffic as users more readily click through on alerts of personal interest, thereby taking them back to your site to read the full news article.
   
• Extends your brand. In a sea awash with RSS feeds from news sites and web portals from around the world, a branded, self-contained alerting platform delivering your specialized news and information by a user-friendly and user-controllable model helps extend your brand and customer reach.
   
• Increase in users. Companies should see an increase in the number of users because the system is so unique and easy to use, especially if implemented before your competition.
   
• Track trends and statistics. With the ability to track trends and the popularity of different stories, Editors can start to evolve clearer pictures of which are the most popular and how better to position them to get the most impact. Similarly, category and trigger usage can be monitored to determine most and least utilized.
   
• Novel approach. Content is delivered in a faster and more innovative way than through just email or web posts. By allowing users to customize which news they want to receive (through category and trigger selection), they are more likely to click through and read the full text of articles.
   
• Alert formats. Alert content can include text, stereo audio, images, dynamically captured web cam "snapshots", instant-start video, HTML or Flash code, thereby expanding the power of the information you provide.
   
• Client Application retention. The TriggerNews^® Private Label Client application is around 500K in size. That’s the full application and not an installer. This means users (even dial-up) are more prone to install, retain and use it on their system.
   
• Free or subscriber service. TriggerNews^® Private Label can be set up to be a free service to the licensee’s users or it can be set up to be a paid subscription service, or a combination the two.
   
• Self-contained system. By downloading and installing the Client Application, information alerts sent through the system are not considered spam because the user knowingly approved using the system in the first place. Access to the Publisher and communications between the Client and Publisher are encrypted for security reasons.
   
• Scalable. The system was architected to handle millions of users. System management parameters within the Publisher provide a balance between vast numbers of users and your infrastructure resources.
   
• Overall customer experience. The system should improve the overall customer experience of your users.

TriggerNews^® Private Label is already in production use at a number of different companies, both large and small. A few excellent examples, which will give you a good understanding of the system from the end user perspective are: BusinessWeek, a foremost leader in business news publications; KOMO television station, an ABC affiliate; and, AccuWeather, an industry-leading weather news and service provider.

KOMO sends out international, national and local news alerts, most with dynamically embedded and resized images, whereas AccuWeather sends out weather alerts, including severe weather alerts for your area based on zip codes. To try any of these applications for yourself, go to one of the following links, which are each company's respective download sites:

BusinessWeek: http://www.businessweek.com/alerts

KOMO: http://www.komotv.com/home/ondemand/5064776.html

AccuWeather: http://wwwa.accuweather.com/adcbin/desktop2/signup.asp

Simply use Add/Remove in your Control Panel to take the application off your system if you no longer want it.

If you are interested in learning more about implementing a customized version of TriggerNews^® Private Label in your environment, please send an email to info@triggernews.com. We look forward to hearing from you.